Our first target market is yoga studios in NYC. I spent a fair portion of my day traversing the East Village and surrounding areas, stopping by each studio scrawled in my notebook. I originally thought that studios would be generally receptive and easily accessible. I no longer harbor that misconception.
There were a couple of fairly receptive establishments, but most were less than cordial (I shant mention any names). One in particular was very receptive...and then they informed me of a $20 fee for two weeks on their "message board" (a plastic rack that was unceremoniously situated behind a rolling ladder in the front corner of the store/studio). Capitalism is still king in this great country of ours. "You can find harmony. But its gonna cost you." Being on less than a shoestring budget, I decided to skip advertising Herr Moonfeather at this location and moved on to the next.
The other hurdle I ran into was gaining access to certain buildings while classes were being held. I piggybacked more than three delivery men today to enter various buildings and reach the sweet, sweet honey I sought.
No comments:
Post a Comment