Friday, June 26, 2009

Ah, technology...

So, as some may have noticed, DOJ Ep 3 did not premiere on Wednesday this week, but instead on Friday.  And though I have not been inundated with emails and texts (actually received 2 total) regarding the whereabouts of Ep 3, I feel it necessary to explain the tardiness.

In a word, Vimeo.

Our launch plan for the show is to premiere a new episode every Wednesday this summer at noon.  For some reason, it took Vimeo literally 2 days to process and convert our video.

I have never experienced this problem with the handful of other video hosting sites I've used in the past and am deeply disappointed with having had to endure it with Vimeo.

I dig what Vimeo is about, which is why they were selected as the host site for this show.  However, I'm growing increasingly more skeptical about them, considering they are one of the few video sites that suggest you sign up for premium service to avoid waiting in line for processing and conversion.  

If this decrease in service is a marketing ploy aimed at increasing site revenues, wouldn't it be better to simply condense and only offer the paid service, rather than providing half-assed, slow processing and conversion for the masses?

At some point, web video and most popular apps will have to evolve and monetize.  Its the only way to survive in a free market.  But it should be one way or the other.  Either you eat the costs and provide something free to the public, relying upon ad dollars for revenue.  Or, you charge everyone.  Providing sub-par service as a means of prompting people to pay will just send users packing and heading off to alternative sites.  Sites that provide quality service and are free.


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